Arsenal star Kai Havertz has recently been involved in a digital campaign for the launch of the latest edition of Hugo Boss perfume. The campaign, directed and produced by Mazarine Digital, introduced the new fragrance called BOSS Bottled Triumph Elixir. The campaign featured three prominent footballers, including Havertz, Real Madrid’s Eduardo Camavinga, and Manchester City’s Phil Foden.

In the campaign, which was released on April 1, 2024, Havertz showcased his off-field style in blue-black footage illuminated by moody LED linear lights. He wore an all-black, loose-fitting button-down shirt paired with black jeans and sneakers with white rubber soles. His well-groomed hair was styled with a low fade and an elevated textured messy fringe.

The video highlighted Havertz’s soccer skills, including dribbling and kicking a black soccer ball. Along with Camavinga and Foden, Havertz was named one of the new faces of the BOSS Bottled Triumph Elixir campaign.

The campaign aimed to promote the new fragrance, BOSS Bottled Triumph Elixir eau de parfum, which is part of the BOSS Bottled fragrance collection. The perfume is a highly concentrated scent designed for me𝚗 and is a follow-up to the previously released BOSS Bottled Elixir perfume from 2023.

The collaboration with Hugo Boss is a testament to Havertz’s rising profile and popularity as a professional footballer. His involvement in such campaigns showcases the advantages of playing for top clubs like Arsenal, where players have opportunities to secure endorsements and partnerships with renowned brands.